Alan Hoffman
- The Mission Group, San Diego CA USA
Cities seeking to use transit to shape urban growth need to devise
transit services that will prove attractive to the “mode
choice” market. To do so, they will need to address three
strategic variables: network structure (connectivity), system
performance (time), and customer experience. Cities that get smarter
about these three determinants of choice will be more likely to
develop robust strategies capable of achieving the goal of creating
a “service breakthrough” in the realm of transit.
Four processes must synchronize, however, if metro regions are
to turn such “breakthrough” visions into reality:
leadership at the political or community level; the articulation
of a specific transit strategy based on a thorough understanding
of market structure, market behavior, cost structure, and competitive
environment; the formation of the right management team; and institutional
reform aimed at matching the implementing authority’s capabilities
and tools with its new mandate.
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