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The long-term aim of governments world-wide is to increase
usage of public transport. This article describes how effective
information distribution can aid in this process.
It discusses how providing current information
to passengers where and when they need it provides them with choices
and control, thereby decreasing the anxiety and stress associated
with waiting at a bus stop.
A change in public perception of bus
transport is seen to eventually result in an increase in passenger
numbers.
The main focus of the article is on the
need to understand that the value of information depends on where
and how it is utilised – central city and retail stops are
very different to the stop outside someone’s house.
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